EXAM

Exam Prep

Lecture 20, 21, 22

E-commerce

Lecture 19

Google Adwords

Major Assignment

Digital Media Strategy

Lecture 18

Search Engine Marketing

AS6

Open Data As

Lecture 17

Open Data

Lecture 16

Intro to Big Data

Lecture 15

A/B Testing and AD follow up

How Obama Raised $60 Million by Running a Simple Experiment

AS5

Google Analytics Dashboard

Lecture 14

Facebook Ad Launch and GA Dashboards

Google Analytics - Bounce Rate: The Simply Powerful Metric

Successful Web Analytics Approaches by Avinash Kaushik

Lecture 13

More Google Analytics

Beginner's Guide to Google Analytics

Lecture 12

Intro to Google Analytics

AS4

FB Ad

Lecture 11

Facebook Ads -

Facebook Ad Manager

Lecture 10

FB Post & Email Follow up - Facebook Ads

The Cost of Facebook Ads

How Companies Learn Your Secrets

AS3

Email

Lecture 9

Email Contiuned

The Science Behind Those Obama Campaign E-Mails

Hey, I Need to Talk to You About This Brilliant Obama Email Scheme

Everything you wanted to know about email cta buttons

Email Design Trends of 2016 (so far)

Lecture 8

Email

AS2

Lost Cod - Post

Lecture 7

Other Channels

AS 1 Marks

Lecture 6

Insights and URLs

How we Read

Combining Typefaces

Lecture 5

More Facebook and Photoshop

Intro to Photoshop

Lecture 4

FTP, Facebook, and Photoshop

I Used to Be a Human Being

By Andrew Sullivan

Ex 2 - FB Discussion

Read article and discuss

Lecture 3

HTML and CSS

FTP Login Info

AS1

404 Page

Lecture 2

Network Structure and Intro to HTML

W3 School

HTML Resources

Lecture 1

Introduction to the Class

Ex 1 - FB Discussion

As consumer think of a product that you use or a product that you like that you cannot find locally. Now if you were a seller, and you had an unusual product, where would you want to sell that poduct.

Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live

Preference Minorities and the internet

Marketing Is Dead

Winning the Zero Moment of Truth

Course Syllabus